Thursday, September 3, 2020

Marketing Environment Case Study Example | Topics and Well Written Essays - 3000 words

Showcasing Environment - Case Study Example (netMBA.com,n.d.) My organization Sainsbury is a UK based food retailer with personal stake in money related administrations. The organization contains Sainsbury markets, comfort stores,an web based home conveyance shopping administration and Sainsbury Bank. The gathering is headquartered in Holborn, London and it recorded incomes worth pounds 17151 million during the monetary year 2006-2007, an expansion of 6.8% more than 2006. (Data screen plc.,2007) This basically suggests the variables affecting any of it's qualities, for example, it's web based home conveyance shopping office, changes sought after/flexibly or natural nourishments that structure the most gainful segment. Indeed, even factors that sway it's financial assistance for example Sainsbury Bank may affect Sainsbury plc in general. There are a few inward just as outer components. The inward factors help the inside investigation part of the condition since they center to give a point by point assessment of the interior examination part of the condition since they center to give a nitty gritty assessment of the inner condition's qualities/shortcomings. These variables incorporate a few, for example, organization culture, piece of the pie, brand awareness,financial assets.. (netMBA,n.d.).These will be interior to the association; while outer elements incorporate contenders, for this situation ASDA and TESCO that are driving general stores in the UK also. Be that as it may, the last four referenced components are for the most part the large scale ecological elements and possibly utilized in a PEST examination. Bug represents political, financial, social and innovative elements that affect the economy. For Sainsbury's situation these might be sanctions on the import of a particular sort of compost utilized for developing natural nourishments that winds up influenc ing it's natural food deals and subsequently, it's benefit. Financing cost vacillations because of an over all monetary downturn may prompt lower benefits too. Aside from this, few other full scale natural factors that have an effect include: estimating guidelines. modern security regulations,labor costs,inflation rates, intrigue rates,education, culture, innovation's effect on item contributions, similar to Internet selling etc.(netMBA, n.d.) Three Opportunities The three fundamental open doors that are essentially the result of the natural factors that sway it and that Sainsbury can utilize later on and convert into it's qualities are the accompanying: Expanding interest for it's natural based items As per the Data screen, expanding shopper attention to wellbeing and ecological issues alongside an expanding obstruction towards hereditarily adjusted (gm) food items and GM cultivating, has prompted the quick increment in the interest for natural food.(Data screen plc, 2007). As per the UK Telegraph, Sainsbury's deals have risen by and by gratitude to the developing notoriety of it's natural and premium food ranges. The organization which had gone under weight from financial specialists to auction its property resources is pushing ahead to recuperation and it's solid quality food offer has helped it remove clients from adversaries, for example, TESCO and ASDA(UK Telegraph,2007) This plainly shows natural nourishments have become a Sainsbury trademark with increasingly more of the market outlets being patched up to incorporate the greens segment furnished with quality based natural food supplies. Online market These days, to an ever increasing extent

Tuesday, August 25, 2020

Western Pleasure vs Hunter Jumpers free essay sample

Nikki Yager Mrs. Yates English II 3 October 2010 English Essay â€Å"There is something about the outside of a pony that is useful for within a man. † - Winston Churchill. Ponies rouse their riders, yet in addition the observers. The specialty of equestrian is commonly ignored as a serious game. Being a rider accepts crude ability as well as commitment, aptitude, fixation, information, and quality. With an assortment of riding styles, it’s hard to communicate which one is better than the others. There is pressure between the horsemen with various riding styles; each accept their achievements take more expertise. Western Pleasure riding and English Hunter Jumpers are two unmistakable strategies with differing qualities, yet the riders themselves share a typical disposition of affection and energy for riding. Arrangement indicating takes a lot of molding both genuinely and intellectually for pony and rider. Preparing a pony can be a troublesome assignment, considering ponies are not machines. We will compose a custom exposition test on Western Pleasure versus Hunter Jumpers or then again any comparable subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Ponies are live creatures that have a psyche and character of their own. Acclaimed Western Pleasure pony and riding mentor, Hardy Oelke, states â€Å"In your real preparing, you will likely instruct your pony so he never needs to go quick, hangs tight for your signals while never getting in a rush, yet at the same time remains gathered. †(Training The Wester Pleasure Horse). He additionally clarifies the guideline of controlling the horse’s mind rather then his mouth (Training the Western Pleasure Horse). Tracker mentor, Rick Fancher, proposes tips for building up the horse’s development. Preparing the pony as per Fancher is a slow procedure dependent on working with the creature, â€Å"You can't show your pony to abbreviate and gather on the off chance that you don’t first let him go ahead. Furthermore, you can't keep him loose if you’re continually hanging in his mouth. † (Hunter Training Do’s and Don’ts). Having the right hardware additionally possesses a huge piece of setting up the pony. Quality harnesses, bits, and seats are largely fundamental tack necessities for riding. Western attach will in general be increasingly breathtaking, in that it is by and large overwhelmed with a type of shading or diamond. The seat is essentially huge, with a horn set in the fontal end. English tack is ordinarily straightforward, and is a lot lighter than Western tack. The seat has a totally extraordinary shape to it, and gives nearer contact the pony than the Western seat. Having genuine preparing and hardware is viewed as basic arrangement to progress one’s riding potential. Contending in horse shows can be very contentious; getting the judge’s attention is urgent! Riding in rivalries makes riders become apprehensive regardless of the riding discipline; everybody is centered around intriguing the appointed authority. In Western Pleasure, riders dress in ostentatious, imaginative, and bright outfits. Tracker Jumpers, despite what might be expected, wear refined clothing giving the rider a well put together, world class look. The deciding in the Western Pleasure ring depends on the horse’s appearance and whether the pony looks quiet, agreeable, and above all pleasurable to ride. It’s not considered the most energizing of the divisions to watch at a pony show on account of the moderate pace the ponies keep all through the classes. In the Hunter division judges are taking a gander at how the rider is functioning with their pony. The pony should convey wonderful aura, bouncing capacities, pace, and worth. The deciding of the two is comparable in that, in the two divisions the objective is to seem sure and easy. Equestrianism is proposed to be a game of magnificence and fervor; tragically, over serious proprietors and coaches with an extraordinary yearning to win may mishandle, exhaust, or dope their ponies to improve their presentation. Doping and the wrong utilization of typical drugs present a genuine danger to the trustworthiness and notoriety of our game, since they give competitors an out of line advantage and compromise the government assistance of ponies. †(FEI’s Clean Sport Campaign pg1) Federation Equestre Inerationale and a few other creature government assistance associations have settled guidelines attempting to make an increasingly flawless game. Since riding in shows is so serious ride rs need to comprehend that indicating isn’t consistently about winning yet learning for the experience of appearing. Western Pleasure riding and English Hunter Jumpers are two unmistakable procedures with differing qualities, however the riders themselves share a typical demeanor of affection and enthusiasm for riding. Ability and strategy sufficient for making a riding vocation, yet the requirement for enthusiasm in riding essentially surpasses that of ability and method. The making of the pony is a blessing, which empowers individuals to feel opportunity and reverence towards a great creature. Riders with a longing to succeed perceive that riding isn't tied in with overcoming the pony yet getting one with the pony.

Saturday, August 22, 2020

Beware of Buzzword Bingo

Be careful with Buzzword Bingo Be careful with Buzzword Bingo Be careful with Buzzword Bingo By Mark Nichol Far back in the fogs of Internet time (that would be the 1990s), several sways at a PC organization called Silicon Graphics made a rebellious game that filled a need. You’ve been there, maybe: an organization meeting at which administrators or tech nerds unironically dispatch volleys of ludicrous advertising catchphrases or tech language. All things considered, these two colleagues conceptualized probably the most heinous models, made bingo-type cards with each case in the lattice containing a term, and passed them around to choose partners. The thought was that at whatever point you heard a popular expression, you’d check the appropriate box (clandestinely, obviously). As in bingo, you endeavored to be the primary individual to check five boxes in succession. In this rendition, in any case, it was not prudent to jump to your feet and yell â€Å"Bingo!† Rather, you would, without meddling with the official procedures, either quietly and covertly inform your kindred members or, on the off chance that you were sufficiently striking, pose an inquiry of the moderator that by one way or another, with regards to the conversation, utilized the utilization of the word bingo and expectation that neither you nor your rivals would lose it and bust a gut. Anyway, what does this have to do with DailyWritingTips.com? Don’t be that individual who moves an animating round of trendy expression bingo, or propagates the requirement for the game. On the off chance that your boss or customer expects you to utilize in excess of a few choices from the accompanying word list recorded as a hard copy or discourse, you have my authorization to cry. (No genuine individual will deny having utilized at any rate one.) You likewise have consent to erase the term from your promise crowd and utilize a helpful little language called English. Here are 24 terms enough for one card (with a Free spot in a 5 x 5 network): 2.0 (n.): the people to come activity thing (n.): high-need issue transfer speed (n.): capacity to focus, or capacity to dedicate assets, (for example, intellectual prowess) benchmark (n.): standard best practice (n.): a norm, demonstrated system cutting edge (n.): an intensifier of front line; signifies development circle (v.): seek out profound jump (n.): a concentrated investigation of detail discourse (n., v.): talk going ahead (v. what's more, adv.): starting now and into the foreseeable future (yet with the suggestion that the period before going ahead was set apart by moving in reverse downright stupid, that is) granularity (n.): fine detail helicopter see (n.): diagram boost (or incent) (v.): to rouse influence (n., v.): power (n.), upgrade or adventure (v.) measurements (n.): estimations mindshare (n.): articulation of an idea worldview (n.): model low-hanging organic product (n.): the least difficult choice push(ing) the envelope (action word state): exert(ing) most extreme exertion cooperative energy (n.): similarity take (clear) disconnected (action word state): talk about something later cooperative person (n.): somebody who is collegial and helpful think(ing) fresh (action word express): to create, or delivering, strange thoughts connect (action word express): to meet for a status report esteem included (adj.): joined by an extra advantage (likewise utilized in thing structure: esteem include) For a propelled, splendid spearing of the popular expression attitude, go to this segment from the San Francisco Chronicle’s SFGate.com (look down past the generally whimsical columnist’s unique tirade to â€Å"In other news†). Need to improve your English quickly a day? Get a membership and begin getting our composing tips and activities every day! Continue learning! Peruse the Style classification, check our well known posts, or pick a related post below:Possessive of Proper Names Ending in SList of Greek Words in the English Language35 Synonyms for Rain and Snow

Least ost solution Essay Example | Topics and Well Written Essays - 750 words

Least ost arrangement - Essay Example Investigation of the Supply Chain Project shows that move focuses isn't important or legitimized. The major financial factor which impacts the impact of separation on rates is the component of cost. In transportation, certain expenses are brought about regardless of the real development per se.Products conveyed by Canbide are delegated generally safe items. Transporters are required to give associations and build sidings to conveyance of carload shipments to private sidings and to give group tracks for stacking and emptying. Exchanging administration for these tracks must be given on a sensible premise. As an issue of training, railways frequently arrange auxiliary exchanging and terminal organizations, regularly on a joint premise, to play out these administrations. Since the firm is little and frequently firmly held, it isn't astounding that the association of the engine bearer is the ordinarily basic line type with a progression of power from the proprietor descending through the association. The adaptability of the trucks additionally represents another significant bit of leeway, speed. While there is practically no distinction in the supreme speed capability of surface vehicles (i.e., the miles every hour limit of trucks and trains are about the equivalent), the engine truck for the most part furnishes the shipper with better help in respect than slipped by time (travel time), which is a definitive proportion of time for the shipper. Transportation administration, in the same way as other different administrations or items, is now and then delivered under states of regular expense;

Friday, August 21, 2020

Rule of the Bone

Acquaintance Every adolescent needs with be autonomous in their life. The majority of them attempt to avoid any impact from their folks and begin to connect with their companions. The invading topic in this book is that of all out autonomy. Banks utilizes the character Chappie (or Bone) as the hero in the story. He assists with building up this subject through his fascinating adventures.Advertising We will compose a custom exposition test on Rule of the Bone explicitly for you for just $16.05 $11/page Learn More The life of Chappie can be separated into three significant stages. The main stage is when Chappie is irate with the treatment he gets from his folks and ventures out from home. He goes to live with Russ. The subsequent stage is the point at which he meets with I-Man. The last stage is the point at which he is in Jamaica. This paper will investigate the character of Chappie/Bone and show how he is a powerful character. Investigation of the Character Chappie/Bone Chappie speak s to the advanced youth. He especially speaks to how they are probably going to respond whenever confronted with similar conditions that Chappie was confronting. The story begins with Chappie’s insubordination to his folks. He begins to take negligible things from the house so as to get cash to purchase drugs since he has gotten dependent on them. He says, â€Å"I’d about abandoned discovering something in the house that I could rob†¦Ã¢â‚¬  (Banks 5). He goes to live with Russ, one of his companions. He says concerning Russ that, â€Å"I had this generally excellent companion Russ whose mum showed him out in the spring†¦Ã¢â‚¬  (Banks 7). Chappie joins his companion and they keep living respectively. The underlying response by the peruser towards Chappie is feel sorry for blended in with outrage. One really want to feel for Chappie because of the conditions he is confronting. In any case, one additionally blows up at him on account of the choice he takes s ince it isn't probably going to be the answer for his setbacks. As he lives with Russ, Chappie relies completely upon him for exhortation and direction on the most proficient method to live. While the peruser is as yet irate with Chappie due to the choice he has made, Banks makes a bend in the occasions that follow. The peruser begins to see Chappie in an alternate manner. Chappie is delineated as an individual who is discontent with the sort of life he is living. He wants to leave this sort of life and accomplish something different that is valuable. This shows Chappie isn't as terrible as the peruser suspected. He is delineated as somebody with sincere goals. His lone issue is absolute reliance on his companion Russ. In any case, the relationship with Russ is fleeting in light of the fact that they separate after some time. The procedure of detachment begins when Bone notification an adjustment in their relationship. He perceives that he doesn't need to keep contingent upon Russ. He likewise understands that he is the person who settles on the greater part of the choices, not at all like in the past when Russ used to be the choice maker.Advertising Looking for exposition on american writing? How about we check whether we can support you! Get your first paper with 15% OFF Learn More When he finds that he is done driving in dynamic in their undertakings, Russ chooses to end his fellowship with Bone. Now, Bone is baffled and discovers life troublesome. He says, â€Å"Because up to then for me living was equivalent to Running through some serious hardship with a gas suit on† (Banks 152). He searches for someone else who can permit him to lead their companionship. In the wake of severing from Russ, Bone’s autonomy begins to increment. He has figured out how to live freely. Afterward, he meets with I-Man, and they get to know one another. Their relationship is not the same as the relationship that Bone had with Russ. Rather than being absolutely reli ant on I-Man, Bone and I-Man have a harmonious relationship. Every one of them contributes something to their relationship, and none feels abused. Bone is glad to be in this sort of relationship since he feels like an equivalent in the relationship, dissimilar to in the past relationship with Russ where he was subject to him. It is around this time he begins to call himself ‘Bone’, implying his freedom. His life now is moderately tranquil. How Chappie/Bone is a powerful character sooner or later in his life, he invests some energy with I-Man in the school transport. It is this episode that changes his life completely. He understands that he can do things alone. He discovers that his companions shouldn't control. Rather, they ought to be individuals he can converse with, yet he should settle on choices about his life. Banks utilizes the connection among Bone and I-Man to show how Bone creates from being subject to companions to being an autonomous individual. Bone learns this through asking I-Man inquiries. I-Man can direct him on the best way to live freely, since he has been autonomous for quite a while in his life. Another contort that happens in Bone’s life is the point at which he begins to see medicates in an unexpected way. At the point when Bone was living with Russ, he used to take a great deal of medications, especially cannabis. This is apparent in Bone’s words when he says that, â€Å"It is astounding how quick great weed goes when you’ve got the cash to purchase it†¦Ã¢â‚¬  (Banks 8). Be that as it may, when he begins living with I-man, this changes. He can take this medication with some restraint and during explicit occasions, not generally. This difference in demeanor is additionally a perspective that delineates that he has gotten free. He is not, at this point dependent on this medication yet smokes it just as a method of unwinding. His dependence on this medication appears to end when their kinship with Russ is terminated.Advertising We will compose a custom exposition test on Rule of the Bone explicitly for you for just $16.05 $11/page Learn More Bone carries on with an absolutely free life once he begins living in Jamaica. He can adjust to life there. He has developed so free that he can conflict with what individuals advise him to do and stand firm with his choices. His dad is glad to meet him as portrayed in the accompanying statement: â€Å"But he smiled, he really looked glad to see me and he stated, lemme see you! Lemme see what you resemble, for Christ sake!† (Banks 283). In any case, Bone doesn't permit individuals, including his dad, to impact him to settle on awful choices. He knows that he has a ton of autonomy however doesn't manhandle it. His dad likewise appreciates this sort of freedom and lives in a way that a great many people would need to live. He does anything he needs and wouldn't fret what individuals think or state about him. In spite of carrying on w ith this way of life, his life can't be depicted as a decent life. He is corrupt and dependent on drugs. Bone’s autonomy is generally apparent in this circumstance. He decides not to live like his dad. Despite the fact that he has a chance to live richly, he decides to carry on with an unassuming life. He accepts that a great deal of freedom isn't useful for an individual and can make one carry on with an adulterated life. He wouldn't like to wind up like his dad. While still in Jamaica, Bone chooses to return to America. The fundamental motivation behind why he has chosen to come back to America is on the grounds that he wants to carry on with a decent life. He is full grown and insightful enough to get that, the sort of life found in Jamaica isn't what he needs. In the event that he had gone to Jamaica before on in the story, he would have wanted to live there. Be that as it may, he has developed in all parts of his life and comprehends the vanity of such a real existence. Despite what might be expected, his companion Russ moves to Jamaica. It is conceivable that since he has not experienced what Bone has encountered since they gone separate ways, he probably won't have the option to use sound judgment in Jamaica. The time that Bone spends in Jamaica turns into the vital turning point of his life. During this period, he develops from a youngster who wanted to smoke cannabis to a grown-up who comprehends what is really significant throughout everyday life. He finds that he has an actual existence in front of him and needs to plan something for improve the nature of this life.Advertising Searching for article on american writing? We should check whether we can support you! Get your first paper with 15% OFF Find out More One of the emotional changes that Bone makes throughout his life is the point at which he advises Russ of his choice to leave Jamaica. He means to return to class. From the start, Russ is stunned and neglects to accept this. Bone has found the estimation of instruction and that he needs it to carry on with a typical life, though Russ is as yet having a similar outlook as a youngster. He accepts that he needs to appreciate life without limit and that having some good times is the most significant thing. Bone, be that as it may, is a changed individual and is prepared to change his life. Taking everything into account, it is important that Chappie’s character changes as the story advances. He changes from being a reprobate youth and before the finish of the story, he is an improved individual. He is additionally ready to adjust to any circumstance he winds up in. The book finishes strong. Works Cited Banks, Russel. Rule of the Bone, New York: Harper Perennial, 1996. Print. This article on Rule of the Bone was composed and put together by client Ajaxis to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it in like manner. You can give your paper here.

Tuesday, August 4, 2020

Everything Is 100% off If You Dont Buy It

Everything Is 100% off If You Don’t Buy It The holiday spirit is in the air! So far this holiday (shopping) season, consumers have been pushed, shoved, punched, trampled, and even stabbed others in an effort to save money on things that will soon occupy a landfill. And were barely past Black Friday. Next, Cyber Monday will assault your inbox. But I dont have any special deals for you. No sale prices. No promo codes. No limited-time offers. I do, however, have a suggestion: Pause. Wait before that next purchase. Avoid the mall, the online shopping carts, the sale prices. You cant save money by spending money. Everything is 100% off if you dont buy it. Instead of consuming more, why not create something worthwhile. Start a blog. Record a podcast. Write your first book. Wouldnt that be more fulfilling than the dull high that vanishes after the cash register dings its quiet victory bell. Subscribe to The Minimalists via email.

Monday, June 22, 2020

The New Woman of the 1920s in Winter Dreams by F. Scott Fitzgerald - Literature Essay Samples

One of the main ideas that pulses throughout Winter Dreams is the liberation of women, which, throughout history, has often been associated with the Roaring Twenties. Although the concept and title of The New Woman was first coined in the late nineteenth century, it truly began to spread nationwide and to all classes, in the 1920’s. In this age, women won the right to vote, wore lighter clothing, and partied with their male counterparts until late in the night. Old conventions were broken and gradually left behind, along with the morals and ethics which both men and women abandoned for the gain of individual freedom. It was an age of recklessness, of living to the fullest and relinquishing inhibitions. Fitzgerald illustrated the wildness and rebellion of women in particular in this story through the ever so beautiful, yet heartbreaking character of Judy Jones. Judy Jones, daughter of the wealthy Mr. Mortimer Jones, is introduced as a â€Å"beautifully ugly† girl of eleven, who is â€Å"destined† to grow up â€Å"to be inexpressibly lovely and bring no end of misery to a great number of men†. Not surprisingly, the protagonist, Dexter Green, is destined to be one of these miserable men. The term â€Å"beautifully ugly† can be perceived in varying ways; however, one such opinion is that the term reflects the fashion or trend of the era. Judy’s attire may have given her the appearance of a rich girl, with her â€Å"five small new golf clubs in a white canvas bag†, the items which she is decidedly the one to use but has a nurse to carry for her. Also, the arrogance she demonstrates through her bad temper; demanding a caddy when there are none available, and attempt to beat her nurse with a golf club, only helps to justify her spoilt and rich temperament. It is possible that Judy’s obvious wealth is what causes her to seem â€Å"beautiful† despite the ugliness of her age and crude manners. Moreover, Judy possesses a â€Å"radiant† but â€Å"blatantly artificial† smile – one which Dexter finds â€Å"preposterous† and â€Å"absurd†, yet strikes him as â€Å"convincing†. It appears as though he loathes it – the smile – but what he truly reprimands is the power it has over him. This smile is consistently mentioned throughout the story. Fitzgerald emphasizes on its affectation, thereby shedding light on the fact that Judy’s smile is also a result of fashion or trend, for she smiles in a way that â€Å"her lips twisted down at the corners† and later as a young woman this smile would be described as: â€Å"†¦less a smile than an invitation to kiss†. Perhaps it was the trend to smile this way, perhaps she had seen it somewhere, and imitated it. Judy does not smile because she truly wants to, but because it is what women were doing at the time – thus this particular smile of hers is often à ¢â‚¬Å"insincere†. Judy’s confidence is evidently the work of her wealthy upbringing. On top of that, she has grown up in an era of liberation for women. In the twenties, women were eagerly and successfully doing the things they were barred from doing in the past. They achieved a kind of independence, thus drastically shifting the role of The New Woman from one that was originally regarded as merely eligible to higher degrees of knowledge such as achieving a PhD, to a New Woman that could participate in various male-dominated activities. The era was significantly more sophisticated, and in this sophisticated age, Judy Jones grows up watching women live to their hearts’ content – especially the rich, as they indulge in extravagance. When Dexter meets Judy years later at the same golf course, Lake Erminie, Judy’s presence is clearly uncanny, as it is a predominantly male site. Her indifference to this shows that she is, in her own way, an activist by going against gender related conventions. When she accidentally hits Mr. Hedrick with a golf ball in the stomach, Mr. Hedrick cries, â€Å"†¦they ought to put some of these crazy women off the course. It’s getting outrageous.† These words convey his disapproval of women intruding upon this otherwise all-male sport. Despite her audacity to display no hint of remorse, Mr. Sandwood, a man just over thirty who was playing golf with Dexter and Mr. Hedrick, remarked: â€Å"Gosh! She’s good looking!† as though her beauty compensates for her distasteful behavior. Mr. Hedrick disparagingly argues that Judy is always â€Å"turning those big cow-eyes† in an attempt to seduce â€Å"every young calf in town†. This comparison expresses his prejudiced opinion that Judy, a woman, is like a grown cow that lures all the â€Å"young†, innocent men in town. His implication that all men maintained innocence and helplessness while she commits the shameless act of seduction proves his discrimination towards women. Fitzgerald’s purpose of this scene, where Judy is introduced for the second time by hitting a golf ball into Mr. Hedrick’s abdomen, is to initiate the criticism which women of the time faced for going against social norms, by traditional people, like Mr. Hedrick, who is old and has lived most of his life before this era of freedom and abandoning of inhibitions. Furthermore, the twenties saw wildness in women which could not be tamed. Judy represents this, with her many beaus and ability to lure them into â€Å"playing her game and not their own†, as well as her brazenness to do whatever she wishes, such as driving a boat all by herself late at night. In the twenties, there were many women like Judy Jones; women who adopted a carelessness and smartness to outwit men – behavior which, prior to this time, was unacceptable theoretically and in actuality. Overall, Fitzgerald’s focus on the behavior and characteristics of women in the 1920’s has made Winter Dreams a beautiful read. It has successfully depicted the extremity of women’s freedom and the consequences individuals face on the birth of The New Woman.